The scenario task and questionnaire

The Scenario task was set up to reveal how visitors navigate in the web shop.

An Questionnaire served to find extended information about the overall feeling of the user test.

The product categories in the navigation bar should be clear to indicate what range of products the website has to offer. It is after the title (3 seconds) the 30 second message in the 3, 30, 300 rule (from the course Context & Conceptualization at IDE).

We set up open questions both before and after the two experiments of blindness and visual search, then put them all in a same table. The open questions help us to redesign the web shop in the term of aesthetics, like people opinions to the color, what’s their feeling while looking through the web shop, which part they like and dislike.

When we started to analysis the data from open questions, what we did first is to color the responses from each participant. We used one color to mark the same element they mentioned for one or two questions, then made a pie chart to figure out the significant elements, like the elements they want to change most, then made a list of users perceptions and suggestions of these elements.

For the elements users mentioned in their first impression of this web shop, we think those elements are important as they successfully catch visitors’ attention, so they should be considered for the redesign, to erase the useless ones and make the rest better to fit the magazine theme. The elements participants want to change also need to be redesigned.

Conclusion

From the open questions we get some useful insights:

• The background color is a bit grayish, it should enable people to have a happy mood;
• The web shop fails to clearly show people what they are selling;
• The overall style is not related to its content;
• The empty part on the left is boring;