As follows are the results of our eye-tracking experiments to show the order and patterns in which the website is perceived. Even though the used eye-tracker is not that accurate, a clear path and order can be detected. Also, it shows where people do not look at all.
The landing page and one product page were chosen for the eye-tracking experiment among 10 participants. For analyzing the results. three diagrams were made to see the gaze-traces of the eye movement, the most and the least concerned elements. The following conclusions were be draw and used in the redesign:
Landing page:
1. Almost no participants really looked at the left column. This important area should be informative instead of left blank.
2. The client service occupied the right column but few participants paid attention to it.
3. Most participants looked at the middle part first, then looked up and down.
4. The middle quotes draw much attention in the beginning.
5. The navigation bar was neglected by some participants.
6. Few participants looked at the social media buttons.
7. The searching bar should be relocated.
Product page:
1. Most of participants start from the main product picture and move up to the title.
2. Afterwards, participants looked around other parts then come back to the picture and product information.
3. Most of gaze points are images or icons.
4. Gaze traces move from up to down.
The way you represented all the participants gazes in one picture made it really clear where people look at. And the more detailed table for the interested ones.I do miss by the conclusions (also for the other tests) what are you going to do with it? What is the next step? - Group R
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